BLOG ARCHIVE

Defending Your Rights

Maria BertrandJanuary 1, 2018

To Be or Not To Be... Evergreen?

Maria BertrandDecember 28, 2017

Are Adults Going Crazy For Their Favorite Childhood Brands?

Maria BertrandDecember 27, 2017

How Will I Know What to Watch?

Maria BertrandDecember 26, 2017

How Do You Gauge the Success of a Trade Show?

Maria BertrandDecember 23, 2017

How Do You Avoid Risks in Licensing?

Maria BertrandDecember 22, 2017

Care To Watch Some eSports?

Maria BertrandDecember 22, 2017

Making Sure Your Brand Extension Makes Sense - Part II

Maria BertrandDecember 21, 2017

7 Tips to Prepare for Licensing Expo as a Licensee

Maria BertrandDecember 20, 2017

The Value (and Risk) of a Brand Mascot

Maria BertrandDecember 20, 2017

6 Tips to Prepare For Licensing Expo as a Licensor

Jenifer KramerDecember 19, 2017

Different Platforms Serve Different Purposes

Maria BertrandDecember 18, 2017

Is the End of the Mall Really Coming?

Maria BertrandDecember 17, 2017

Keeping Your Brand Front and Center

Maria BertrandDecember 16, 2017

Five Tips On How to Negotiate Effectively...

Maria BertrandDecember 15, 2017

Protecting Your Brand Is Critical!

Maria BertrandDecember 14, 2017

Six Tips For Identifying New Clients

Maria BertrandDecember 13, 2017

Making Sure Your Brand Extensions Make Sense

Maria BertrandDecember 13, 2017

Branded Promotions Take the Pizza Roll?

Maria BertrandDecember 12, 2017

Four More (Softer) Sales Pointers...

Maria BertrandDecember 11, 2017